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	<updated>2026-04-29T05:41:51Z</updated>
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		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11948</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11948"/>
		<updated>2012-12-06T01:18:22Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Appearance is everything */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything initially==&lt;br /&gt;
&lt;br /&gt;
There are a couple of considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus or links within the main text.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link on another site and access a page other than the main page of that destination.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to persuade a prolonged engagement.  Content must be specifically and intentionally formatted for the screen to create a following.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  Writers must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to &amp;quot;online ADD.&amp;quot;  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11947</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11947"/>
		<updated>2012-12-06T01:17:21Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Appearance is everything */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple of considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus or links within the main text.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link on another site and access a page other than the main page of that destination.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to persuade a prolonged engagement.  Content must be specifically and intentionally formatted for the screen to create a following.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  Writers must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to &amp;quot;online ADD.&amp;quot;  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11867</id>
		<title>Web Based Digital Media for College Writing Students</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11867"/>
		<updated>2012-12-05T14:51:19Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Expertise */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&lt;br /&gt;
&lt;br /&gt;
==Writing==&lt;br /&gt;
When writing for the digital media, the author is not just the writer, but also the publisher, the editor, the graphic designer, and the marketer. Therefore when writing for the digital media, there are more mechanics that the author needs to consider than when writing for traditional publishing where usually the sole job of the author is to write. Issues that might usually be the concern of an editor or proofreader-[[Good Writing]], [[Identification]], and [[Expertise]]-must be the concern of the author.&lt;br /&gt;
&lt;br /&gt;
====[[Good Writing]]====&lt;br /&gt;
When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to if the writer wants people to read. In web based digital media, “good writing” has a typically higher standard than traditional print. That standard varies depending on what is being written about. No matter the standard, though, the most important thing to keep in mind for all good writing is to keep the readers interested.&lt;br /&gt;
&lt;br /&gt;
====[[Identification]]====&lt;br /&gt;
When writing for digital media, identify the audience and consider who is reading what the writer is trying to say. An article aimed at college students will read much different from an article aimed at elementary students even if the same basic information is being conveyed. As a result, it is always best to focus on a small, targeted community when writing online.&lt;br /&gt;
&lt;br /&gt;
====[[Expertise]]====&lt;br /&gt;
When writing for the screen, important aspects to consider include layout and content. These elements create expertise. The layout determines whether or not a potential reader stops and peruses the information displayed.  Subheadings, links, and color scheme create the first impression.  The writing, the author&#039;s informational expertise, is an afterthought.&lt;br /&gt;
&lt;br /&gt;
==Layout==&lt;br /&gt;
&lt;br /&gt;
Layout is the visual and technical aspect of web based writing. The site&#039;s [[Design|design]] must include high-quality [[Photos|images]]. Personal web pages and sites must also be [[Navigation and Usability| usable]] and include [[Contact|contact]] information that is accessible on each page. Not only does site layout include visual elements, it also involves the navigation bar used to travel through the website, the headers and footers used for [[Scanability|scanability]], and the references supplied by links and other [[Relevance and Support|relevant support]].&lt;br /&gt;
&lt;br /&gt;
====[[Design|Design]]====&lt;br /&gt;
The design of a webpage layout is important when writing for the web. In digital writing, design pertains to the look of the website and arrangement of the [[Good Writing|text]], [[Photos|graphics]], and other objects that make up the site. A website&#039;s design must be consistent, [[Usability|usable]], and navigable.&lt;br /&gt;
&lt;br /&gt;
====[[Photos|Photos]]====&lt;br /&gt;
&lt;br /&gt;
[[File:Layout.gif|thumb|right|&amp;lt;ref&amp;gt; webitRabbit &amp;lt;/ref&amp;gt;]]&lt;br /&gt;
&lt;br /&gt;
Photos assist in providing information to the audience visually and attracting readers. Unprofessional or broken links to photos can result in loss of [[expertise|credibility]] for the site and site owner. &lt;br /&gt;
File formats in photos differ, typically falling into categories such as:&lt;br /&gt;
* GIF&lt;br /&gt;
* JPEG&lt;br /&gt;
* PNG&lt;br /&gt;
* BMP&lt;br /&gt;
&lt;br /&gt;
====[[Contact]]====&lt;br /&gt;
Contact information should be included on every website because it suggests credibility and accountability. When including contact information in a website, navigation should always be considered. Student&#039;s can include contact information by creating a page located on the main menu or at the bottom of each page. Contact information should incorporate:&lt;br /&gt;
*First and last name&lt;br /&gt;
*Email address&lt;br /&gt;
*Business telephone number &lt;br /&gt;
*Business address &lt;br /&gt;
If students are not willing to display their contact information, contact forms should be included. Students can also include links to their [[Twitter]], Facebook, [[Linked In]], and/or [[Wordpress]].&lt;br /&gt;
&lt;br /&gt;
====[[Usability|Usability]]====&lt;br /&gt;
Making content usable is important for a good webpage layout. Keeping the webpage scannable and redundant will help a user understand the points presented. By using links, search engines, and relevant sources, the writer adds to the overall usefulness.&lt;br /&gt;
&lt;br /&gt;
====[[Scanability|Scanability]]====&lt;br /&gt;
Scanability is one of the key tools to online layout. &amp;quot;Web users scan content rather than reading word for word. Scanners need clues, signposts and highlights, so content should be shaped for scanning. &amp;quot;&amp;lt;ref&amp;gt; Carroll &amp;lt;/ref&amp;gt; Tools for adding scanability to layout include:&lt;br /&gt;
* &#039;&#039;&#039;Headlines&#039;&#039;&#039;&lt;br /&gt;
**Subheads&lt;br /&gt;
* [[Help:Editing|Links]] &lt;br /&gt;
* &#039;&#039;Font&#039;&#039; &lt;br /&gt;
** size &lt;br /&gt;
**color &lt;br /&gt;
* Image/Graphic&lt;br /&gt;
&lt;br /&gt;
====[[Relevance and Support|Relevance and Support]]====&lt;br /&gt;
Relevant sources and links are essential for adding credibility to a webpage. Sources that are well-known or have high credibility can increase the professionalism of a webpage. Content uses three key topics that ensure a resourceful webpage:&lt;br /&gt;
*Dated Pages&lt;br /&gt;
*Outside Web Sources&lt;br /&gt;
*Relevant Content Links&lt;br /&gt;
&lt;br /&gt;
==Digital and Social Media==&lt;br /&gt;
&lt;br /&gt;
Digital and social media sites are changing the way that we interact with the world both professionally and personally. Students who can proficiently utilize socially based networks as well as other digital writing mediums have an edge in their future career endeavors. Ideally, student-based environments that employ good writing can communicate optimally online. Students who use [[Good writing | good web writing]] skills developed in college can take those learned skills and apply them to their career search. Because an online presence is becoming an employer&#039;s first impression of an applicant, it is essential to create an effective personal brand. Online résumés sites, social media sites, and blogging sites provide platforms that support professional presence, personality, and perspective. &lt;br /&gt;
&lt;br /&gt;
====[[LinkedIn]]====&lt;br /&gt;
LinkedIn is a website geared toward professionals, and persons ready to enter the professional job market. Users can connect with other people in their respective industries, tout their skills, and find answers to their questions. LinkedIn gives users the opportunity to build a network, a very important aspect of careers in the digital age.&lt;br /&gt;
&lt;br /&gt;
====[[VisualCV]]====&lt;br /&gt;
VisualCV is a free Internet-based platform that allows users to create online resumes . Students can customize a personal portfolio with their skills and qualifications and build a portable, professional online presence. VisualCV can be modified to showcase keyword pop-ups, audio, video, pictures and links, to network and share resume data securely within the VisualCV community.&lt;br /&gt;
&lt;br /&gt;
====[[About Me]]====&lt;br /&gt;
About Me pages are the cover pages of the digital world. By using an About Me page, college students are able to keep all social media outlets in one place. It also allows for others to access all the users interests on one page. About Me pages can be designed by the user in order to better describe the person in his or her own way. As with all writing for the web the basics of [[usability]], [[scanability]], and [[design]] should be used.&lt;br /&gt;
&lt;br /&gt;
====[[Twitter]]====&lt;br /&gt;
Twitter is an excellent example of [[Good Writing | good writing]] for the screen because of its use of brief and concise information. In addition to communicating with followers and gaining information about the changing world, twitter allows its users to create a personal presence online. Twitter not only provides more [[contact]] information when applying for a job, it also provides a platform to create a professional brand. By having a twitter account, students who are searching for a career can add a personal aspect to their résumés.&lt;br /&gt;
&lt;br /&gt;
====[[Blogging | Wordpress/Blogger]]====&lt;br /&gt;
With online blogging sites such as WordPress and Blogger college students can easily publish their thoughts in a professional way.  Blogs are  a great way for students to practice their [[Good Writing|writing for the screen]].  The writing can be personal, but by publishing to a blogging the entires seem more professional.  WordPress and Blogger are extremely easy to use with step by step set-up instructions.  These online blogging sites are also very customizable with many backgrounds and templates to choose from.&lt;br /&gt;
&lt;br /&gt;
==See Also==&lt;br /&gt;
&lt;br /&gt;
*[http://litmuse.net/course/nmac/writing-for-digital-media-fall-2012 Writing for Digital Media]&lt;br /&gt;
&lt;br /&gt;
*[http://mca.maconstate.edu/ The Department of Media, Culture, and the Arts]&lt;br /&gt;
&lt;br /&gt;
*[http://www.maconstate.edu/ Macon State College]&lt;br /&gt;
&lt;br /&gt;
== Notes ==&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
#Carrol, Brian. (2010). &#039;&#039;&amp;quot;[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]&amp;quot;&#039;&#039;. New York: Routledge. Retrieved 29 Oct 2012.&lt;br /&gt;
#webitRabbit. (2012). &#039;&#039;&amp;quot;[http://www.webitrabbit.com/id5.html Basic Website Layout]&amp;quot;&#039;&#039;. Orange County, California:LLC. Image. Retrieved 26 Nov 2012. &lt;br /&gt;
&lt;br /&gt;
[[Category:Composition]][[Category:New Media]]&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11860</id>
		<title>Web Based Digital Media for College Writing Students</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11860"/>
		<updated>2012-12-05T14:47:15Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Expertise */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&lt;br /&gt;
&lt;br /&gt;
==Writing==&lt;br /&gt;
When writing for the digital media, the author is not just the writer, but also the publisher, the editor, the graphic designer, and the marketer. Therefore when writing for the digital media, there are more mechanics that the author needs to consider than when writing for traditional publishing where usually the sole job of the author is to write. Issues that might usually be the concern of an editor or proofreader-[[Good Writing]], [[Identification]], and [[Expertise]]-must be the concern of the author.&lt;br /&gt;
&lt;br /&gt;
====[[Good Writing]]====&lt;br /&gt;
When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to if the writer wants people to read. In web based digital media, “good writing” has a typically higher standard than traditional print. That standard varies depending on what is being written about. No matter the standard, though, the most important thing to keep in mind for all good writing is to keep the readers interested.&lt;br /&gt;
&lt;br /&gt;
====[[Identification]]====&lt;br /&gt;
When writing for digital media, identify the audience and consider who is reading what the writer is trying to say. An article aimed at college students will read much different from an article aimed at elementary students even if the same basic information is being conveyed. As a result, it is always best to focus on a small, targeted community when writing online.&lt;br /&gt;
&lt;br /&gt;
====[[Expertise]]====&lt;br /&gt;
When writing for the screen, important aspects to consider include [[design]], [[layout]], and [[content]]. These three elements create expertise.  The layout of the content will determine whether or not a potential reader stops and peruses the information displayed.  Subheadings, links, and color scheme are the first impression upon a potential reader.  The writing, the author&#039;s informational expertise, is an afterthought.&lt;br /&gt;
&lt;br /&gt;
==Layout==&lt;br /&gt;
&lt;br /&gt;
Layout is the visual and technical aspect of web based writing. The site&#039;s [[Design|design]] must include high-quality [[Photos|images]]. Personal web pages and sites must also be [[Navigation and Usability| usable]] and include [[Contact|contact]] information that is accessible on each page. Not only does site layout include visual elements, it also involves the navigation bar used to travel through the website, the headers and footers used for [[Scanability|scanability]], and the references supplied by links and other [[Relevance and Support|relevant support]].&lt;br /&gt;
&lt;br /&gt;
====[[Design|Design]]====&lt;br /&gt;
The design of a webpage layout is important when writing for the web. In digital writing, design pertains to the look of the website and arrangement of the [[Good Writing|text]], [[Photos|graphics]], and other objects that make up the site. A website&#039;s design must be consistent, [[Usability|usable]], and navigable.&lt;br /&gt;
&lt;br /&gt;
====[[Photos|Photos]]====&lt;br /&gt;
&lt;br /&gt;
[[File:Layout.gif|thumb|right|&amp;lt;ref&amp;gt; webitRabbit &amp;lt;/ref&amp;gt;]]&lt;br /&gt;
&lt;br /&gt;
Photos assist in providing information to the audience visually and attracting readers. Unprofessional or broken links to photos can result in loss of [[expertise|credibility]] for the site and site owner. &lt;br /&gt;
File formats in photos differ, typically falling into categories such as:&lt;br /&gt;
* GIF&lt;br /&gt;
* JPEG&lt;br /&gt;
* PNG&lt;br /&gt;
* BMP&lt;br /&gt;
&lt;br /&gt;
====[[Contact]]====&lt;br /&gt;
Contact information should be included on every website because it suggests credibility and accountability. When including contact information in a website, navigation should always be considered. Student&#039;s can include contact information by creating a page located on the main menu or at the bottom of each page. Contact information should incorporate:&lt;br /&gt;
*First and last name&lt;br /&gt;
*Email address&lt;br /&gt;
*Business telephone number &lt;br /&gt;
*Business address &lt;br /&gt;
If students are not willing to display their contact information, contact forms should be included. Students can also include links to their [[Twitter]], Facebook, [[Linked In]], and/or [[Wordpress]].&lt;br /&gt;
&lt;br /&gt;
====[[Usability|Usability]]====&lt;br /&gt;
Making content usable is important for a good webpage layout. Keeping the webpage scannable and redundant will help a user understand the points presented. By using links, search engines, and relevant sources, the writer adds to the overall usefulness.&lt;br /&gt;
&lt;br /&gt;
====[[Scanability|Scanability]]====&lt;br /&gt;
Scanability is one of the key tools to online layout. &amp;quot;Web users scan content rather than reading word for word. Scanners need clues, signposts and highlights, so content should be shaped for scanning. &amp;quot;&amp;lt;ref&amp;gt; Carroll &amp;lt;/ref&amp;gt; Tools for adding scanability to layout include:&lt;br /&gt;
* &#039;&#039;&#039;Headlines&#039;&#039;&#039;&lt;br /&gt;
**Subheads&lt;br /&gt;
* [[Help:Editing|Links]] &lt;br /&gt;
* &#039;&#039;Font&#039;&#039; &lt;br /&gt;
** size &lt;br /&gt;
**color &lt;br /&gt;
* Image/Graphic&lt;br /&gt;
&lt;br /&gt;
====[[Relevance and Support|Relevance and Support]]====&lt;br /&gt;
Relevant sources and links are essential for adding credibility to a webpage. Sources that are well-known or have high credibility can increase the professionalism of a webpage. Content uses three key topics that ensure a resourceful webpage:&lt;br /&gt;
*Dated Pages&lt;br /&gt;
*Outside Web Sources&lt;br /&gt;
*Relevant Content Links&lt;br /&gt;
&lt;br /&gt;
==Digital and Social Media==&lt;br /&gt;
&lt;br /&gt;
Digital and social media sites are changing the way that we interact with the world both professionally and personally. Students who can proficiently utilize socially based networks as well as other digital writing mediums have an edge in their future career endeavors. Ideally, student-based environments that employ good writing can communicate optimally online. Students who use [[Good writing | good web writing]] skills developed in college can take those learned skills and apply them to their career search. Because an online presence is becoming an employer&#039;s first impression of an applicant, it is essential to create an effective personal brand. Online résumés sites, social media sites, and blogging sites provide platforms that support professional presence, personality, and perspective. &lt;br /&gt;
&lt;br /&gt;
====[[LinkedIn]]====&lt;br /&gt;
LinkedIn is a website geared toward professionals, and persons ready to enter the professional job market. Users can connect with other people in their respective industries, tout their skills, and find answers to their questions. LinkedIn gives users the opportunity to build a network, a very important aspect of careers in the digital age.&lt;br /&gt;
&lt;br /&gt;
====[[VisualCV]]====&lt;br /&gt;
VisualCV is a free Internet-based platform that allows users to create online resumes . Students can customize a personal portfolio with their skills and qualifications and build a portable, professional online presence. VisualCV can be modified to showcase keyword pop-ups, audio, video, pictures and links, to network and share resume data securely within the VisualCV community.&lt;br /&gt;
&lt;br /&gt;
====[[About Me]]====&lt;br /&gt;
About Me pages are the cover pages of the digital world. By using an About Me page, college students are able to keep all social media outlets in one place. It also allows for others to access all the users interests on one page. About Me pages can be designed by the user in order to better describe the person in his or her own way. As with all writing for the web the basics of [[usability]], [[scanability]], and [[design]] should be used.&lt;br /&gt;
&lt;br /&gt;
====[[Twitter]]====&lt;br /&gt;
Twitter is an excellent example of [[Good Writing | good writing]] for the screen because of its use of brief and concise information. In addition to communicating with followers and gaining information about the changing world, twitter allows its users to create a personal presence online. Twitter not only provides more [[contact]] information when applying for a job, it also provides a platform to create a professional brand. By having a twitter account, students who are searching for a career can add a personal aspect to their résumés.&lt;br /&gt;
&lt;br /&gt;
====[[Blogging | Wordpress/Blogger]]====&lt;br /&gt;
With online blogging sites such as WordPress and Blogger college students can easily publish their thoughts in a professional way.  Blogs are  a great way for students to practice their [[Good Writing|writing for the screen]].  The writing can be personal, but by publishing to a blogging the entires seem more professional.  WordPress and Blogger are extremely easy to use with step by step set-up instructions.  These online blogging sites are also very customizable with many backgrounds and templates to choose from.&lt;br /&gt;
&lt;br /&gt;
==See Also==&lt;br /&gt;
&lt;br /&gt;
*[http://litmuse.net/course/nmac/writing-for-digital-media-fall-2012 Writing for Digital Media]&lt;br /&gt;
&lt;br /&gt;
*[http://mca.maconstate.edu/ The Department of Media, Culture, and the Arts]&lt;br /&gt;
&lt;br /&gt;
*[http://www.maconstate.edu/ Macon State College]&lt;br /&gt;
&lt;br /&gt;
== Notes ==&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
#Carrol, Brian. (2010). &#039;&#039;&amp;quot;[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]&amp;quot;&#039;&#039;. New York: Routledge. Retrieved 29 Oct 2012.&lt;br /&gt;
#webitRabbit. (2012). &#039;&#039;&amp;quot;[http://www.webitrabbit.com/id5.html Basic Website Layout]&amp;quot;&#039;&#039;. Orange County, California:LLC. Image. Retrieved 26 Nov 2012. &lt;br /&gt;
&lt;br /&gt;
[[Category:Composition]][[Category:New Media]]&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11805</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11805"/>
		<updated>2012-12-03T15:46:08Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Appearance is everything */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus or links within the main text.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link on another site and access a page other than the main page of that destination.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to persuade a prolonged engagement.  Content must be specifically and intentionally formatted for the screen to create a following.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  Writers must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to &amp;quot;online ADD.&amp;quot;  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11784</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11784"/>
		<updated>2012-12-03T15:10:14Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Professionalism is the main source of credibility */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link on another site and access a page other than the main page of that destination.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to persuade a prolonged engagement.  Content must be specifically and intentionally formatted for the screen to create a following.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  Writers must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to &amp;quot;online ADD.&amp;quot;  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11774</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11774"/>
		<updated>2012-12-03T15:03:53Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Appearance is everything */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link on another site and access a page other than the main page of that destination.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11769</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11769"/>
		<updated>2012-12-03T15:01:03Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Appearance is everything */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link on another site and access a page other than the main page for a site.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11760</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11760"/>
		<updated>2012-12-03T14:50:33Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* References */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11755</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11755"/>
		<updated>2012-12-03T14:45:25Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: fixing an issue&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11746</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11746"/>
		<updated>2012-12-03T03:38:46Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adjusting some grammar&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear, consistent navigation users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think &#039;&#039;Dumb and Dumber&#039;&#039; tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as previews for content and help create a scanable page.  Users are looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11622</id>
		<title>Web Based Digital Media for College Writing Students</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11622"/>
		<updated>2012-11-28T14:37:48Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: taking out block quotes&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;Content coming soon.&lt;br /&gt;
&lt;br /&gt;
==Writing==&lt;br /&gt;
When writing for the digital media, the author is not just the writer, but also the publisher, the editor, the graphic designer, and the marketer. Therefore when writing for the digital media, there are more mechanics that the author needs to consider than when writing for traditional publishing where usually the sole job of the author is to write. Issues that might usually be the concern of an editor or proofreader-if the writing is good, identification, and expertise-must be the concern of the author.&lt;br /&gt;
&lt;br /&gt;
====[[Good Writing]]====&lt;br /&gt;
When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to if the writer wants people to read. In web based digital media, “good writing” has a typically higher standard than traditional print. That standard varies depending on what is being written about. No matter the standard, though, the most important thing to keep in mind for all good writing is to keep the readers interested.&lt;br /&gt;
&lt;br /&gt;
====[[Identification]]====&lt;br /&gt;
In order to better address the interests, concerns, and questions of the audience, writing should focus on a small targeted community.&lt;br /&gt;
&lt;br /&gt;
====[[Expertise]]====&lt;br /&gt;
When writing for the screen one very important aspect to think about is design.  The design of the page and layout of the content will determine whether or not an individual stops and actually peruses the information being displayed.  Things like subheadings, links, and color scheme will be only chance one gets to impress and attract.  The actual content, the expertise you are truly trying to show off, has become an afterthought of design, expertise facade building.&lt;br /&gt;
&lt;br /&gt;
==Layout==&lt;br /&gt;
&lt;br /&gt;
Layout is the visual and technical aspect of web based writing. The site&#039;s [[Design|design]] must include high-quality [[Photos|images]]. Personal web pages and sites must also be [[Navigation and Usability|easily usable]] and include [[Contact|contact]] information that is accessible on each page. Not only does site layout include visual elements, it also involves the navigation bar used to travel through the website, the headers and footers used for [[Scanability|scanability]], and the references supplied by links and other [[Relevance and Support|relevance support]].&lt;br /&gt;
&lt;br /&gt;
====[[Design|Design]]====&lt;br /&gt;
The design of a webpage&#039;s layout is very important when writing for the web. In digital writing, design pertains to the look of the website and arrangement of the text, graphics, and other objects that make up the site. A website&#039;s design must be consistent, usable, and navigable.&lt;br /&gt;
&lt;br /&gt;
====[[Photos|Photos]]====&lt;br /&gt;
&lt;br /&gt;
[[File:Layout.gif|thumb|right|&amp;lt;ref&amp;gt; webitRabbit &amp;lt;/ref&amp;gt;]]&lt;br /&gt;
&lt;br /&gt;
Photos assist in providing information to the audience visually. Photos play a huge part in attracting readers, and unprofessional or broken photos can result in loss of [[expertise|credibility]] for the site and site owner. &lt;br /&gt;
File formats in photos differ, typically falling into categories such as:&lt;br /&gt;
* GIF&lt;br /&gt;
* JPEG&lt;br /&gt;
* PNG&lt;br /&gt;
* BMP&lt;br /&gt;
&lt;br /&gt;
====[[Contact]]====&lt;br /&gt;
Contact information should be included on every page of a website because it suggests credibility and accountability. When including contact information in a website, navigation should always be considered. There must be a clear way of obtaining contact information from each page. Student&#039;s can include contact information by creating a separate page and including the page in the main menu, or at the bottom of each page. Contact information should incorporate:&lt;br /&gt;
*First and last name&lt;br /&gt;
*Email address&lt;br /&gt;
*Business telephone number (if applicable)&lt;br /&gt;
*Business address (if applicable)&lt;br /&gt;
If students are not willing to display their contact information, contact forms should be included. Students can also include links to their Twitter, Facebook, Linked In, and/or Wordpress, which are other means of contact through social media websites.&lt;br /&gt;
&lt;br /&gt;
====[[Usability|Usability]]====&lt;br /&gt;
Keeping the web page scannable and redundant will help with how well a user understands the points given. By using links and being consistent, the writer is adding to the overall use of the site.&lt;br /&gt;
&lt;br /&gt;
====[[Scanability|Scanability]]====&lt;br /&gt;
Scanability is one of the of the key tools to online layout. &amp;quot;Web users scan content rather than reading word for word. Scanners need clues, signposts and highlights, so content should be shaped for scanning. &amp;quot;&amp;lt;ref&amp;gt; Carroll &amp;lt;/ref&amp;gt;&lt;br /&gt;
* &#039;&#039;&#039;Headlines&#039;&#039;&#039;&lt;br /&gt;
**Subheads&lt;br /&gt;
* [[Help:Editing|Links]] &lt;br /&gt;
* &#039;&#039;Font&#039;&#039; &lt;br /&gt;
** size &lt;br /&gt;
**color &lt;br /&gt;
* Image/Graphic&lt;br /&gt;
&lt;br /&gt;
====[[Relevance and Support|Relevance and Support]]====&lt;br /&gt;
Having relevant sources and links for the web are essential to the credibility of the page. Sources that are well known or have a lot of credibility can increase the professionalism of a webpage. Making sure content uses these 3 topics will ensure a resourceful webpage:&lt;br /&gt;
*Dated Pages&lt;br /&gt;
*Outside Web Sources&lt;br /&gt;
*Relevant Content Links&lt;br /&gt;
&lt;br /&gt;
==Digital and Social Media==&lt;br /&gt;
&lt;br /&gt;
Digital and social media sites are changing the way that we interact with the world both professionally and personally. Students who can proficiently utilize socially based networks as well as other digital writing mediums have an edge in their future career endeavors. Ideally, student-based environments that employ good writing can communicate optimally online. Students who use [[Good writing | good web writing]] skills developed in college can take those learned skills and apply them to their career search. Because an online presence is becoming an employer&#039;s first impression of an applicant, it is essential to create an effective personal brand. Online résumés sites, social media sites, and blogging sites provide platforms that support professional presence, personality, and perspective. &lt;br /&gt;
&lt;br /&gt;
====[[Linked In]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
&lt;br /&gt;
====[[VisualCV]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
====[[About Me]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
====[[Twitter]]====&lt;br /&gt;
Twitter is an excellent example of [[good writing]] for the screen because of its use of brief and concise information. In addition to communicating with followers and gaining information about the changing world, twitter allows its users to create a personal presence online. Twitter not only provides more [[contact]] information when applying for a job, it also provides a platform to create a professional brand. By having a twitter account, students who are searching for a career can add a personal aspect to their résumés.&lt;br /&gt;
&lt;br /&gt;
====[[Blogging | Wordpress/Blogger]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
&lt;br /&gt;
==See Also==&lt;br /&gt;
&lt;br /&gt;
*[http://litmuse.net/course/nmac/writing-for-digital-media-fall-2012 Writing for Digital Media]&lt;br /&gt;
&lt;br /&gt;
*[http://mca.maconstate.edu/ The Department of Media, Culture, and the Arts]&lt;br /&gt;
&lt;br /&gt;
*[http://www.maconstate.edu/ Macon State College]&lt;br /&gt;
&lt;br /&gt;
== Notes ==&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
#Carrol, Brian. (2010). &#039;&#039;&amp;quot;[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]&amp;quot;&#039;&#039;. New York: Routledge. Retrieved 29 Oct 2012.&lt;br /&gt;
#webitRabbit. (2012). &#039;&#039;&amp;quot;[http://www.webitrabbit.com/id5.html Basic Website Layout]&amp;quot;&#039;&#039;. Orange County, California:LLC. Image. Retrieved 26 Nov 2012. &lt;br /&gt;
&lt;br /&gt;
[[Category:Composition]][[Category:New Media]]&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11607</id>
		<title>Web Based Digital Media for College Writing Students</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11607"/>
		<updated>2012-11-28T14:27:32Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: /* Expertise */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;Content coming soon.&lt;br /&gt;
&lt;br /&gt;
==Writing==&lt;br /&gt;
When writing for the digital media, the author is not just the writer, but also the publisher, the editor, the graphic designer, and the marketer. Therefore when writing for the digital media, there are more mechanics that the author needs to consider than when writing for traditional publishing where usually the sole job of the author is to write. Issues that might usually be the concern of an editor or proofreader-if the writing is good, identification, and expertise-must be the concern of the author.&lt;br /&gt;
&lt;br /&gt;
====[[Good Writing]]====&lt;br /&gt;
:When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to if the writer wants people to read. In web based digital media, “good writing” has a typically higher standard than traditional print. That standard varies depending on what is being written about. No matter the standard, though, the most important thing to keep in mind for all good writing is to keep the readers interested.&lt;br /&gt;
&lt;br /&gt;
====[[Identification]]====&lt;br /&gt;
:In order to better address the interests, concerns, and questions of the audience, writing should focus on a small targeted community.&lt;br /&gt;
&lt;br /&gt;
====[[Expertise]]====&lt;br /&gt;
:When writing for the screen one very important aspect to think about is design.  The design of the page and layout of the content will determine whether or not an individual stops and actually peruses the information being displayed.  Things like subheadings, links, and color scheme will be only chance one gets to impress and attract.  The actual content, the expertise you are truly trying to show off, has become an afterthought of design, expertise facade building.&lt;br /&gt;
&lt;br /&gt;
==Layout==&lt;br /&gt;
&lt;br /&gt;
Layout is the visual and technical aspect of web based writing. The site&#039;s [[Design|design]] must include high-quality [[Photos|images]]. Personal web pages and sites must also be [[Navigation and Usability|easily usable]] and include [[Contact|contact]] information that is accessible on each page. Not only does site layout include visual elements, it also involves the navigation bar used to travel through the website, the headers and footers used for [[Scanability|scanability]], and the references supplied by links and other [[Relevance and Support|relevance support]].&lt;br /&gt;
&lt;br /&gt;
====[[Design|Design]]====&lt;br /&gt;
:The design of a webpage&#039;s layout is very important when writing for the web. In digital writing, design pertains to the look of the website and arrangement of the text, graphics, and other objects that make up the site. A website&#039;s design must be consistent, usable, and navigable.&lt;br /&gt;
&lt;br /&gt;
====[[Photos|Photos]]====&lt;br /&gt;
&lt;br /&gt;
[[File:Layout.gif|thumb|right|&amp;lt;ref&amp;gt; webitRabbit &amp;lt;/ref&amp;gt;]]&lt;br /&gt;
&lt;br /&gt;
:Photos assist in providing information to the audience visually. Photos play a huge part in attracting readers, and unprofessional or broken photos can result in loss of [[expertise|credibility]] for the site and site owner. &lt;br /&gt;
:File formats in photos differ, typically falling into categories such as:&lt;br /&gt;
:* GIF&lt;br /&gt;
:* JPEG&lt;br /&gt;
:* PNG&lt;br /&gt;
:* BMP&lt;br /&gt;
&lt;br /&gt;
====[[Contact]]====&lt;br /&gt;
:Contact information should be included on every page of a website because it suggests credibility and accountability. When including contact information in a website, navigation should always be considered. There must be a clear way of obtaining contact information from each page. Student&#039;s can include contact information by creating a separate page and including the page in the main menu, or at the bottom of each page. Contact information should incorporate:&lt;br /&gt;
:*First and last name&lt;br /&gt;
:*Email address&lt;br /&gt;
:*Business telephone number (if applicable)&lt;br /&gt;
:*Business address (if applicable)&lt;br /&gt;
:If students are not willing to display their contact information, contact forms should be included. Students can also include links to their Twitter, Facebook, Linked In, and/or Wordpress, which are other means of contact through social media websites.&lt;br /&gt;
&lt;br /&gt;
====[[Usability|Usability]]====&lt;br /&gt;
:Keeping the web page scannable and redundant will help with how well a user understands the points given. By using links and being consistent, the writer is adding to the overall use of the site.&lt;br /&gt;
&lt;br /&gt;
====[[Scanability|Scanability]]====&lt;br /&gt;
:Scanability is one of the of the key tools to online layout. &amp;quot;Web users scan content rather than reading word for word. Scanners need clues, signposts and highlights, so content should be shaped for scanning. &amp;quot;&amp;lt;ref&amp;gt; Carroll &amp;lt;/ref&amp;gt;&lt;br /&gt;
:* &#039;&#039;&#039;Headlines&#039;&#039;&#039;&lt;br /&gt;
:**Subheads&lt;br /&gt;
:* [[Help:Editing|Links]] &lt;br /&gt;
:* &#039;&#039;Font&#039;&#039; &lt;br /&gt;
:** size &lt;br /&gt;
:**color &lt;br /&gt;
:* Image/Graphic&lt;br /&gt;
&lt;br /&gt;
====[[Relevance and Support|Relevance and Support]]====&lt;br /&gt;
:Having relevant sources and links for the web are essential to the credibility of the page. Sources that are well known or have a lot of credibility can increase the professionalism of a webpage. Making sure content uses these 3 topics will ensure a resourceful webpage:&lt;br /&gt;
:*Dated Pages&lt;br /&gt;
:*Outside Web Sources&lt;br /&gt;
:*Relevant Content Links&lt;br /&gt;
&lt;br /&gt;
==Digital and Social Media==&lt;br /&gt;
&lt;br /&gt;
Digital and social media sites are changing the way that we interact with the world both professionally and personally. Students who can proficiently utilize socially based networks as well as other digital writing mediums have an edge in their future career endeavors. Ideally, student-based environments that employ good writing can communicate optimally online. Students who use [[Good writing | good web writing]] skills developed in college can take those learned skills and apply them to their career search. Because an online presence is becoming an employer&#039;s first impression of an applicant, it is essential to create an effective personal brand. Online résumés sites, social media sites, and blogging sites provide platforms that support professional presence, personality, and perspective. &lt;br /&gt;
&lt;br /&gt;
====[[Linked In]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
&lt;br /&gt;
====[[VisualCV]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
====[[About Me]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
====[[Twitter]]====&lt;br /&gt;
Twitter is an excellent example of [[good writing]] for the screen because of its use of brief and concise information. In addition to communicating with followers and gaining information about the changing world, twitter allows its users to create a personal presence online. Twitter not only provides more [[contact]] information when applying for a job, it also provides a platform to create a professional brand. By having a twitter account, students who are searching for a career can add a personal aspect to their résumés.&lt;br /&gt;
&lt;br /&gt;
====[[Blogging | Wordpress/Blogger]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
&lt;br /&gt;
==See Also==&lt;br /&gt;
&lt;br /&gt;
*[http://litmuse.net/course/nmac/writing-for-digital-media-fall-2012 Writing for Digital Media]&lt;br /&gt;
&lt;br /&gt;
*[http://mca.maconstate.edu/ The Department of Media, Culture, and the Arts]&lt;br /&gt;
&lt;br /&gt;
*[http://www.maconstate.edu/ Macon State College]&lt;br /&gt;
&lt;br /&gt;
== Notes ==&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
#Carrol, Brian. (2010). &#039;&#039;&amp;quot;[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]&amp;quot;&#039;&#039;. New York: Routledge. Retrieved 29 Oct 2012.&lt;br /&gt;
#webitRabbit. (2012). &#039;&#039;&amp;quot;[http://www.webitrabbit.com/id5.html Basic Website Layout]&amp;quot;&#039;&#039;. Orange County, California:LLC. Image. Retrieved 26 Nov 2012. &lt;br /&gt;
&lt;br /&gt;
[[Category:Composition]][[Category:New Media]]&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11604</id>
		<title>Web Based Digital Media for College Writing Students</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11604"/>
		<updated>2012-11-28T14:25:14Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding expertise paragraph&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;Content coming soon.&lt;br /&gt;
&lt;br /&gt;
==Writing==&lt;br /&gt;
When writing for the digital media, the author is not just the writer, but also the publisher, the editor, the graphic designer, and the marketer. Therefore when writing for the digital media, there are more mechanics that the author needs to consider than when writing for traditional publishing where usually the sole job of the author is to write. Issues that might usually be the concern of an editor or proofreader-if the writing is good, identification, and expertise-must be the concern of the author.&lt;br /&gt;
&lt;br /&gt;
====[[Good Writing]]====&lt;br /&gt;
:When writing for any type of media, whether it be traditional print or online, there is generally a basic standard the writer must adhere to if the writer wants people to read. In web based digital media, “good writing” has a typically higher standard than traditional print. That standard varies depending on what is being written about. No matter the standard, though, the most important thing to keep in mind for all good writing is to keep the readers interested.&lt;br /&gt;
&lt;br /&gt;
====[[Identification]]====&lt;br /&gt;
:In order to better address the interests, concerns, and questions of the audience, writing should focus on a small targeted community.&lt;br /&gt;
&lt;br /&gt;
====[[Expertise]]====&lt;br /&gt;
:When writing for the screen one very important aspect to think about is design.  The design of the page and layout of the content will determine whether or not an individual stops and actually peruses the information being displayed.  Things like subheadings, links, and color scheme will be only chance one gets to impress and attract.  The actual content has become an afterthought of design, expertise facade building. &lt;br /&gt;
&lt;br /&gt;
==Layout==&lt;br /&gt;
&lt;br /&gt;
Layout is the visual and technical aspect of web based writing. The site&#039;s [[Design|design]] must include high-quality [[Photos|images]]. Personal web pages and sites must also be [[Navigation and Usability|easily usable]] and include [[Contact|contact]] information that is accessible on each page. Not only does site layout include visual elements, it also involves the navigation bar used to travel through the website, the headers and footers used for [[Scanability|scanability]], and the references supplied by links and other [[Relevance and Support|relevance support]].&lt;br /&gt;
&lt;br /&gt;
====[[Design|Design]]====&lt;br /&gt;
:The design of a webpage&#039;s layout is very important when writing for the web. In digital writing, design pertains to the look of the website and arrangement of the text, graphics, and other objects that make up the site. A website&#039;s design must be consistent, usable, and navigable.&lt;br /&gt;
&lt;br /&gt;
====[[Photos|Photos]]====&lt;br /&gt;
&lt;br /&gt;
[[File:Layout.gif|thumb|right|&amp;lt;ref&amp;gt; webitRabbit &amp;lt;/ref&amp;gt;]]&lt;br /&gt;
&lt;br /&gt;
:Photos assist in providing information to the audience visually. Photos play a huge part in attracting readers, and unprofessional or broken photos can result in loss of [[expertise|credibility]] for the site and site owner. &lt;br /&gt;
:File formats in photos differ, typically falling into categories such as:&lt;br /&gt;
:* GIF&lt;br /&gt;
:* JPEG&lt;br /&gt;
:* PNG&lt;br /&gt;
:* BMP&lt;br /&gt;
&lt;br /&gt;
====[[Contact]]====&lt;br /&gt;
:Contact information should be included on every page of a website because it suggests credibility and accountability. When including contact information in a website, navigation should always be considered. There must be a clear way of obtaining contact information from each page. Student&#039;s can include contact information by creating a separate page and including the page in the main menu, or at the bottom of each page. Contact information should incorporate:&lt;br /&gt;
:*First and last name&lt;br /&gt;
:*Email address&lt;br /&gt;
:*Business telephone number (if applicable)&lt;br /&gt;
:*Business address (if applicable)&lt;br /&gt;
:If students are not willing to display their contact information, contact forms should be included. Students can also include links to their Twitter, Facebook, Linked In, and/or Wordpress, which are other means of contact through social media websites.&lt;br /&gt;
&lt;br /&gt;
====[[Usability|Usability]]====&lt;br /&gt;
:Keeping the web page scannable and redundant will help with how well a user understands the points given. By using links and being consistent, the writer is adding to the overall use of the site.&lt;br /&gt;
&lt;br /&gt;
====[[Scanability|Scanability]]====&lt;br /&gt;
:Scanability is one of the of the key tools to online layout. &amp;quot;Web users scan content rather than reading word for word. Scanners need clues, signposts and highlights, so content should be shaped for scanning. &amp;quot;&amp;lt;ref&amp;gt; Carroll &amp;lt;/ref&amp;gt;&lt;br /&gt;
:* &#039;&#039;&#039;Headlines&#039;&#039;&#039;&lt;br /&gt;
:**Subheads&lt;br /&gt;
:* [[Help:Editing|Links]] &lt;br /&gt;
:* &#039;&#039;Font&#039;&#039; &lt;br /&gt;
:** size &lt;br /&gt;
:**color &lt;br /&gt;
:* Image/Graphic&lt;br /&gt;
&lt;br /&gt;
====[[Relevance and Support|Relevance and Support]]====&lt;br /&gt;
:Having relevant sources and links for the web are essential to the credibility of the page. Sources that are well known or have a lot of credibility can increase the professionalism of a webpage. Making sure content uses these 3 topics will ensure a resourceful webpage:&lt;br /&gt;
:*Dated Pages&lt;br /&gt;
:*Outside Web Sources&lt;br /&gt;
:*Relevant Content Links&lt;br /&gt;
&lt;br /&gt;
==Digital and Social Media==&lt;br /&gt;
&lt;br /&gt;
Digital and social media sites are changing the way that we interact with the world both professionally and personally. Students who can proficiently utilize socially based networks as well as other digital writing mediums have an edge in their future career endeavors. Ideally, student-based environments that employ good writing can communicate optimally online. Students who use [[Good writing | good web writing]] skills developed in college can take those learned skills and apply them to their career search. Because an online presence is becoming an employer&#039;s first impression of an applicant, it is essential to create an effective personal brand. Online résumés sites, social media sites, and blogging sites provide platforms that support professional presence, personality, and perspective. &lt;br /&gt;
&lt;br /&gt;
====[[Linked In]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
&lt;br /&gt;
====[[VisualCV]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
====[[About Me]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
====[[Twitter]]====&lt;br /&gt;
Twitter is an excellent example of [[good writing]] for the screen because of its use of brief and concise information. In addition to communicating with followers and gaining information about the changing world, twitter allows its users to create a personal presence online. Twitter not only provides more [[contact]] information when applying for a job, it also provides a platform to create a professional brand. By having a twitter account, students who are searching for a career can add a personal aspect to their résumés.&lt;br /&gt;
&lt;br /&gt;
====[[Blogging | Wordpress/Blogger]]====&lt;br /&gt;
Content Coming Soon&lt;br /&gt;
&lt;br /&gt;
==See Also==&lt;br /&gt;
&lt;br /&gt;
*[http://litmuse.net/course/nmac/writing-for-digital-media-fall-2012 Writing for Digital Media]&lt;br /&gt;
&lt;br /&gt;
*[http://mca.maconstate.edu/ The Department of Media, Culture, and the Arts]&lt;br /&gt;
&lt;br /&gt;
*[http://www.maconstate.edu/ Macon State College]&lt;br /&gt;
&lt;br /&gt;
== Notes ==&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
#Carrol, Brian. (2010). &#039;&#039;&amp;quot;[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]&amp;quot;&#039;&#039;. New York: Routledge. Retrieved 29 Oct 2012.&lt;br /&gt;
#webitRabbit. (2012). &#039;&#039;&amp;quot;[http://www.webitrabbit.com/id5.html Basic Website Layout]&amp;quot;&#039;&#039;. Orange County, California:LLC. Image. Retrieved 26 Nov 2012. &lt;br /&gt;
&lt;br /&gt;
[[Category:Composition]][[Category:New Media]]&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11413</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11413"/>
		<updated>2012-11-15T20:07:01Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: subheading adjustments&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear navigation, users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds, that is all&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility through external links and support&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11352</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11352"/>
		<updated>2012-11-14T18:58:53Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: added internal links&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear navigation, users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  [[Relevance_and_Support|Support]] is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11351</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11351"/>
		<updated>2012-11-14T18:57:07Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding internal links&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive [[Design|design]].  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear navigation, users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly [[Scanability|scan]] for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11350</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11350"/>
		<updated>2012-11-14T18:53:36Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding references&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive design.  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear navigation, users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
Jason Fry&#039;s article, [http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot;] has a quote from Matthew Ingram: &amp;quot;I think not including links (which a surprising number of web writers still don&#039;t) is in many cases a sign of intellectual cowardice.  What it says is the writer is unprepared to have his or her ideas tested...&amp;quot;  He was responding to another contemporary&#039;s article that suggested too much linking within the body of a text is taking place online and contributing to online ADD.  Ingram&#039;s argument suggests that by linking to other sites, credibility is assured through intellectual comparison and conversation.&lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
*[http://www.niemanlab.org/2010/06/maximizing-the-values-of-the-link-credibility-readability-connectivity/ &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity&amp;quot; ]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. Web. 2011.&lt;br /&gt;
*Smith, Sid. &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span.&amp;quot; &#039;&#039;Business Wordsmith&#039;&#039;. Web. 2012.&lt;br /&gt;
*Fry, Jason. &amp;quot;Maximizing the values of the link: Credibility, readability, connectivity.&amp;quot; Harvard University. &#039;&#039;Nieman Journalism Lab&#039;&#039;. Web. 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11349</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11349"/>
		<updated>2012-11-14T18:32:08Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: added home page links back to landing page for our wiki&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive design.  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear navigation, users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
[[Web_Based_Digital_Media_for_College_Writing_Students|Home Page]]&lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. 3rd Edition. Web. 2011.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11345</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11345"/>
		<updated>2012-11-14T18:26:47Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding information/sources&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive design.  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear navigation, users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheadings: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheadings serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheadings provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ Business Wordsmith] explains there are three ways to use subheadings effectively: tell a story, build excitement, or use as pointers to useful information.  In the same article &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span,&amp;quot; Sid Smith shows that many users may only read the subheadings.  He formulates the idea that perhaps subheadings are the best way to make a point.  Subheadings are the page piece that will get the idea out there and be given the most attention.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
*[http://www.businesswordsmiths.com/formatting-your-web-copy-for-todays-short-attention-span/ &amp;quot;Formatting Your Web Copy For Today&#039;s Short Attention Span&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. 3rd Edition. Web. 2011.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11343</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11343"/>
		<updated>2012-11-14T18:13:50Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding source&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive design.  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  [http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html Web Style Guide] recommends consistent navigation because a user could click a link and access a page other than the main or index page for a site.  Without clear navigation, users may be confused and leave; never to return.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration or design, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheads: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheads serve as preview for content and help create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use of the site.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
*[http://www.webstyleguide.com/wsg3/4-interface-design/3-interface-design.html &amp;quot;Interface Design&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. &#039;&#039;Routledge&#039;&#039;; New York, 2010.&lt;br /&gt;
*Lynch, Patrick, Sarah Horton. &amp;quot;Interface Design.&amp;quot; &#039;&#039;WebStyleGuide&#039;&#039;. 3rd Edition. Web. 2011.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11342</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11342"/>
		<updated>2012-11-14T17:53:45Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]] and attractive design.  &lt;br /&gt;
&lt;br /&gt;
Navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheads: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11341</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11341"/>
		<updated>2012-11-14T17:53:09Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adjusting prose&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]], and attractive design.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheads: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11312</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11312"/>
		<updated>2012-11-14T15:47:04Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: re-spacing paragraphs&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]], and attractive coloration.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheads: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
&lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
&lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11301</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11301"/>
		<updated>2012-11-14T15:40:45Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: fixing link&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent [[Navigation_and_Usability|navigation]], and attractive coloration.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheads: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11279</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11279"/>
		<updated>2012-11-14T15:32:57Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding internal link&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent navigation[[Navigation_and_Usability]], and attractive coloration.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;No Clown Pants.&#039;&#039;&#039; - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Subheads: to read or not to read, that is the question.&#039;&#039;&#039;  &lt;br /&gt;
Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience and continued use.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;3 Seconds is all one gets.&#039;&#039;&#039;&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  &lt;br /&gt;
Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.  That time includes how long it takes a page to load as well as what the user is able to take in.  If a page takes 2 seconds or even just 1 to load, then writers only have an iota of time to catch the eye of users.  This means content must be specifically and intentionally formatted for the screen.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;Credibility is created through external links and support.&#039;&#039;&#039;  &lt;br /&gt;
Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility and external support are found by linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11242</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11242"/>
		<updated>2012-11-14T15:18:40Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding references&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
No Clown Pants. - Carroll.&amp;lt;ref&amp;gt;Carroll, p. 61&amp;lt;/ref&amp;gt;&lt;br /&gt;
* Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
Subheads: to read or not to read, that is the question.  &lt;br /&gt;
* Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience.&lt;br /&gt;
&lt;br /&gt;
3 Seconds is all one gets.&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.&lt;br /&gt;
&lt;br /&gt;
Credibility is created through external links and support.  Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility is created through linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11225</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11225"/>
		<updated>2012-11-14T15:12:49Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: fixing references&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
No Clown Pants. - Carroll.&lt;br /&gt;
* Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
Subheads: to read or not to read, that is the question.  &lt;br /&gt;
* Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience.&lt;br /&gt;
&lt;br /&gt;
3 Seconds is all one gets.&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.&lt;br /&gt;
&lt;br /&gt;
Credibility is created through external links and support.  Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility is created through linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11224</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11224"/>
		<updated>2012-11-14T15:11:04Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
No Clown Pants. - Carroll.&lt;br /&gt;
* Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
Subheads: to read or not to read, that is the question.  &lt;br /&gt;
* Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience.&lt;br /&gt;
&lt;br /&gt;
3 Seconds is all one gets.&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.&lt;br /&gt;
&lt;br /&gt;
Credibility is created through external links and support.  Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility is created through linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&amp;lt;references / &amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11221</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11221"/>
		<updated>2012-11-14T15:07:22Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding references&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
No Clown Pants. - Carroll.&lt;br /&gt;
* Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
Subheads: to read or not to read, that is the question.  &lt;br /&gt;
* Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience.&lt;br /&gt;
&lt;br /&gt;
3 Seconds is all one gets.&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.&lt;br /&gt;
&lt;br /&gt;
Credibility is created through external links and support.  Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility is created through linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
*[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references / &amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
*Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;br /&gt;
&lt;br /&gt;
[[Category: Expertise]]&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Expertise&amp;diff=11216</id>
		<title>Expertise</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Expertise&amp;diff=11216"/>
		<updated>2012-11-14T15:04:11Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: some grammar changes and adding links and references&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;==Appearance is everything.==&lt;br /&gt;
&lt;br /&gt;
There are a couple considerations when constructing a site or article for the web: consistent navigation, and attractive coloration.  &lt;br /&gt;
&lt;br /&gt;
Consistent navigation consists of internal links.  Some appear as a group of choices at the top of the page, navigation bars, while others are presented as menus on the left or right.  &lt;br /&gt;
&lt;br /&gt;
No Clown Pants. - Carroll.&lt;br /&gt;
* Clowns can almost always be found at the circus.  Their boisterous outfits are perfect there, but would be appalling for anyone to wear to a business meeting or a work function.  Endless pok-a-dots and clearly mismatched, supremely bright colors are not acceptable attire in most situations; think dumb and dumber tuxedos.  The same is true for web content.  If a site is overloaded with unmatched or overly aggressive coloration, there is a high possibility users will only glance and move on.   The goal is making content not only relevant but also creating a page that is inviting.&lt;br /&gt;
&lt;br /&gt;
==Professionalism is the main source of credibility.==&lt;br /&gt;
&lt;br /&gt;
Subheads: to read or not to read, that is the question.  &lt;br /&gt;
* Subheads serve as preview in content and can be used to create a scanable page.  Users are usually looking for something specific when browsing a site like a wiki and subheads provide an opportunity to quickly scan for the information.  This helps solidify a positive user experience.&lt;br /&gt;
&lt;br /&gt;
3 Seconds is all one gets.&amp;lt;ref&amp;gt;Carroll, p. 34&amp;lt;/ref&amp;gt;  Carroll states in his book that users give a site 3 seconds before deciding to stay or move on.&lt;br /&gt;
&lt;br /&gt;
Credibility is created through external links and support.  Support for an argument is the most important element when establishing credibility.  Support is created within a site with internal links to other pages.  Credibility is created through linking to supporting information on external sites.  One must be careful to make sure external and internal links are working.  Otherwise, credibility is dealt a major blow.  &lt;br /&gt;
&lt;br /&gt;
==External Links==&lt;br /&gt;
&lt;br /&gt;
[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media &amp;quot;Writing for Digital Media.&amp;quot;]&lt;br /&gt;
&lt;br /&gt;
==Notes==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;references / &amp;gt;&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
Carroll, Brian. Writing for Digital Media. Routledge; New York, 2010.&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
	<entry>
		<id>https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11206</id>
		<title>Web Based Digital Media for College Writing Students</title>
		<link rel="alternate" type="text/html" href="https://litwiki.org/index.php?title=Web_Based_Digital_Media_for_College_Writing_Students&amp;diff=11206"/>
		<updated>2012-11-14T14:59:30Z</updated>

		<summary type="html">&lt;p&gt;HagerTraining: adding link for Expertise to landing page&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;Content coming soon.&lt;br /&gt;
&lt;br /&gt;
==Writing==&lt;br /&gt;
&lt;br /&gt;
[[Expertise]]&lt;br /&gt;
&lt;br /&gt;
==Layout==&lt;br /&gt;
&lt;br /&gt;
Layout is the visual aspect of web based writing. The site&#039;s [http://litmuse.maconstate.edu/litwiki/index.php/Design design] must include high-quality [http://litmuse.maconstate.edu/litwiki/index.php?title=Graphics graphics]. Personal web pages and sites must also include [http://litmuse.maconstate.edu/litwiki/index.php/Contact contact] information that is accessible on each page. Not only does site layout include visual elements, it also involves the [http://litmuse.maconstate.edu/litwiki/index.php?title=Navigation_and_Usability navigation] used to travel through the website, the headers and footers used for [http://litmuse.maconstate.edu/litwiki/index.php/Scanability scanability], and the references supplied by links and other [http://litmuse.maconstate.edu/litwiki/index.php/Relevance_and_Support relevant support].&lt;br /&gt;
&lt;br /&gt;
==Digital and Social Media==&lt;br /&gt;
&lt;br /&gt;
[[Twitter]]&lt;br /&gt;
&lt;br /&gt;
==See Also==&lt;br /&gt;
&lt;br /&gt;
*[http://litmuse.net/course/nmac/writing-for-digital-media-fall-2012 Writing for Digital Media]&lt;br /&gt;
&lt;br /&gt;
*[http://mca.maconstate.edu/ The Department of Media, Culture, and the Arts]&lt;br /&gt;
&lt;br /&gt;
*[http://www.maconstate.edu/ Macon State College]&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
&lt;br /&gt;
#Carrol, Brian. (2010). &#039;&#039;&amp;quot;[http://www.scribd.com/doc/64429015/Writing-for-Digital-Media Writing for Digital Media]&amp;quot;&#039;&#039;. New York: Routledge. Retrieved 29 Oct 2012.&lt;br /&gt;
&lt;br /&gt;
[[Category:Composition]][[Category:New Media]]&lt;/div&gt;</summary>
		<author><name>HagerTraining</name></author>
	</entry>
</feed>